NON TICKING ------- Completely silent with a premium quality sweeping quartz movement mechanism that does not click and make no whirring noise. Ensures accurate time and absolutely quiet environment. RUGGED DESIGN ------ Unlike others using cardboard as clock backs which are easily damaged by humidity and season rain, this back clock base is made of strong plastic, so it stays functional and dry in all weather conditions. EASY INSTALLATION ------- Comes with an installation kit very easy included, hangs securely on your wall in seconds. Powered by 1 AA battery (not included). EASY TO READ ------ Perfect modern wall clock, large black numbers on a white background, making it easy to read the time under n ' any angle. WIDELY APPLICABLE ----- Perfect for living room, bedroom, kitchen, bathroom, classroom, guest room, office, hall dining room, coffee room, library or any wall of any color.