Congruency Expectations And Consumer Behavior In Digital Environments

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Congruency Expectations And Consumer Behavior In Digital Environments

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Congruency Expectations And Consumer Behavior In Digital Environments

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Congruency Expectations And Consumer Behavior In Digital Environments

A Progress In Technologies, The Increasing Expansion And Use Of Digital Environments Lead To Remarkable Shifts Of Business Activities. These Transformations Not Only Impact Business But Also Affect Consumers' Attitudes, Beliefs, And Practices. Thus, Frederic Nimmermann Sheds Light On Consumer Behavior In Central Subareas In Digital Environments Such As Advertising.
  • Brand: Springer Nature B.V
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2019-11-06
  • Publisher / Label: Springer Nature B.V
  • Author: Frederic Nimmermann
  • Number of Pages: 228
  • Fruugo ID: 547392576-1105322275
  • ISBN: 9783658284206
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