Demarketing - Taylor & Francis Ltd

$149.00
+ $23.49 Shipping

Demarketing - Taylor & Francis Ltd

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Demarketing - Taylor & Francis Ltd

$149.00

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+ $23.49 Shipping

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  • Brand: Unbranded

Description

Demarketing - Taylor & Francis Ltd

This Is The First Book To Cast Light On The Secretive, Counterintuitive World Of De-marketing: A Process Whereby A Company Actively, For Whatever Reasons, Tries To Decrease Demand Of Its Product. Via Insightful Case Studies From A Selection Of Thought Leaders, This Book Deconstructs De-marketings Mysteries And Demonstrates How To Incorporate Them Into A Profit-driven Marketing Plan.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Paperback
  • Language: English
  • Publication Date: 2013-10-21
  • Publisher / Label: Taylor & Francis Ltd
  • Author: Taylor & Francis Ltd
  • Number of Pages: 240
  • Fruugo ID: 469602201-983555797
  • ISBN: 9780415816489

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  • STANDARD: $23.49 - Delivery between Mon. 07 September 2026–Thu. 10 September 2026

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