Regulation Governance and Narrative Strategies of Food Traceability. - Ethical Traceability and Informed Food Choice. - The European Union and the Regulation of Food Traceability: From Risk Management to Informed Choice?. - Governing and Governance in the Agri-Food Sector and Traceability. - Narrative Strategies in Food Advertising. - Ethical Traceability in Three Food Supply Chains: Case Studies of Danish Bacon UK Wheat-Bread and Greek Olive Oil. - Ethical Traceability in the Bacon Supply Chain. - Ethical Traceability in the UK Wheat-Flour-Bread Chain. - Traceability and Ethical Traceability in the Greek Olive Oil Chain. - Ethical Traceability and its Philosophical Implications for Civil Society Market State and Democracy. - Challenges of Ethical Traceability to the Public-Private Divide. - Traceability of Animal Welfare: Market or State Good or Right?. - Consumer Rights to Food Ethical Traceability. - Ethical Traceability and Ethical Room for Manoeuvre. - Interpreting Traceability: Improving the Democratic Quality of Traceability. - Conclusions and Outlook. - Communicating Ethical Traceability. - Conclusions and Policy Options. Language: English