Vivid wine shade: wine red wine hair colour shampoo deposits a rich, multi-dimensional burgundy wine tone that turns heads under sunlight and indoor lighting alike. The 450ml bottle contains enough product for multiple uses so you can maintain salon-worthy vibrancy from root to tip without costly touch-ups. WHOLE CLEANING BASE: Unlike conventional dyes, this shampoo cleans while dyeing and lifting oil and product build-up without natural moisture. The sulphate-free surfactants produce a creamy lather that rinses cleanly leaving hair feeling soft, light and refreshed wash after wash. Nourishing botanical blend: the formula is infused with grape seed extract and vitamin E. It helps protect shield strands from environmental tension and heat styling. These antioxidants work to keep hair looking shiny and healthy, reducing the dull, dry feeling often associated with color treatments. Easy to use: simply replace your regular shampoo with this tint formula, massage in 3-5 minutes and rinse. The built-in colour gradually intensifies with each use, allowing you to control the depth and adjust your wine tone without mixing bowls, gloves or complicated steps. FADE RESISTANT SHINE: The advanced color booth technology helps the wine pigment that stays true and resists sunlight and frequent washing. Enjoy a vibrant, salon-fresh colour that lasts longer, so you can spend less time reviving and more time showing off with your radiant, wine-inspired castles.