A purple shampoo that gently cleanses hair & corrects yellow tone after bleaching or coloring Formulated with purple pigment to neutralize brassy & uneven hair tones as original color fades out Prevents discoloration & imparts brightness & shine Restores damaged hair after hair procedures Features a sub-acidic formula with a pH 5-6 level to enhance hair-regenerative affects Powered by natural-derived extracts & 14 kinds of fruit extracts to provide abundant nutrition for hair & scalp Developed with natural-derived glycerin, which absorbs moisture in the air to replenish & hydrate hair Contains minimal amount of color pigment & prevents staining Maintains a newly dyed color for a long time Leaves hair lustrous, bouncy, healthy & beautiful Non-sulfate, non-silicone for mild & irritation-free usage