Augmented and virtual reality are media innovations with specific characteristics. They create immersion in the user as the user is immersed in the medium and its 360 environment.ampampnbspTo successfully develop content and applications for AR and VR psychological effects the specifics of the 360 environment the story and the way the media is used must be aligned with the needs and experiences of the user.ampampnbspContent producers face novel challenges in content development method selection teamwork and the overall production process of AR and VR experiences.The book introduces readers to the characteristics of immersive media and provides scientific evidence and practical tips to help them produce highquality usercentric content for immersive media. The scientifically derived success factors in the form of checklists are a guide and an ideal basis for standardizing the production process and further developing ones own projects.This book is a translation of the original German 1stampampnbspeditionampampnbspMedieninnovationen AR und VR by Elle Langer published by SpringerVerlag GmbH Germany part of Springer Nature in 2020.