Not Born Yesterday The Science Of Who We Trust And What We Believe - Hugo Mercier

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Not Born Yesterday The Science Of Who We Trust And What We Believe - Hugo Mercier

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Not Born Yesterday The Science Of Who We Trust And What We Believe - Hugo Mercier

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Not Born Yesterday The Science Of Who We Trust And What We Believe - Hugo Mercier

Why People Are Not As Gullible As We Thinknot Born Yesterday Explains How We Decide Who We Can Trust And What We Should Believe-and Argues That Were Pretty Good At Making These Decisions. In This Lively And Provocative Book, Hugo Mercier Demonstrates How Virtually All Attempts At Mass Persuasion-whether By Religious Leaders, Politicians, Or Advertisers-fail Miserably. Drawing On Recent Findings From Political Science And Other Fields Ranging From History To Anthropology, Mercier Shows That The Narrative Of Widespread Gullibility, In Which A Credulous Public Is Easily Misled By Demagogues And Charlatans, Is Simply Wrong.why Is Mass Persuasion So Difficult?
  • Brand: Unbranded
  • Category: Reference
  • Format: Paperback
  • Language: English
  • Publication Date: 2022-03-22
  • Publisher / Label: Princeton University Press
  • Author: Hugo Mercier
  • Number of Pages: 386
  • Fruugo ID: 469624058-983577636
  • ISBN: 9780691208923
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