Qualitative Methods In Business Research

$129.00
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Qualitative Methods In Business Research

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Qualitative Methods In Business Research

Qualitative Methods In Business Research

  • Brand: Unbranded
Price: $129.00
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$129.00
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Description

Covering all the major qualitative approaches in business research including case study research ethnography narrative inquiry discourse analysis grounded theory and action research this practical howto guide shows how qualitative methods are used within management marketing and organizational studies.
  • Brand: Unbranded
  • Category: Reference
  • Format: Paperback
  • Language: English
  • Publication Date: 2015-11-26
  • Length: 376
  • Publisher / Label: Sage Publications Lt
  • Author: Anne Kovalainen
  • Fruugo ID: 320484171-711428531
  • ISBN: 9781446273395

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