Plant BasedNon GMOGluten FreeArtificial Dye FreeNaturally ColorfulKosherColored by Plants VeganSoy FreeNo Hydrogenated OilsThird Party Lab Tested and Confirmed Gluten Free Decorative  your sweet treats with naturally colorful sprinkles. A Rainbow of Colors for your Imagination We believe your sweet tooth delights should be colorful, chemical-free and made with pure ingredients. That's why we created vibrant food coloring, rainbow sprinkles, frosting and gluten-free cake mixes from all natural plant-based sources. You create joy with a mixing bowl, simple ingredients and love. We help you make it healthy & beautiful In The Beginning Founder Ashley Phelps discovered at an early age that she had food sensitivities. Ashley's mom was a nutritionist, so she grew up aware of what was in her food and paid close attention to her diet and how it affected her health. With a rather substantial sweet tooth, finding wholesome dessert options has been a life-long mission for Ashley.  With a background in the arts, Ashley enjoys developing products that create naturally colorful, health-minded desserts.