Research Handbook On Brand Cocreation Paperback Book

$524.00
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Research Handbook On Brand Cocreation Paperback Book

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Research Handbook On Brand Cocreation Paperback Book

Research Handbook On Brand Cocreation Paperback Book

  • Brand: Unbranded
Price: $524.00
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$524.00
+ $37.99 Shipping

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Description

Bringing together different theoretical perspectives on brand cocreation and discussing their practical applicability and ethical implications this Research Handbook explores emerging notions of brand construction which view brands as cocreated through collaborative efforts between multiple stakeholders.
  • Brand: Unbranded
  • Category: Business, Finance & Law
  • Format: Hardback
  • Language: English
  • Publication Date: 2022-03-11
  • Publisher / Label: Edward Elgar Publish
  • Author: Edward Elgar Publish
  • Fruugo ID: 172304644-368364340
  • ISBN: 9781839105418

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