Product details Style your hair with Umou Hold, a strong hold cream for short to medium length hair. The lightweight, non sticky formula, provides strong hold whilse maintaing softeness, witthout weigh down. Perfect for polished, controlled looks and slick back styles. inspired by the japanese art of minimalism, umo - feather in japanese. Suitable for For all hair types How to use - emulsify a small amount of product in your hands to warm. - softly smooth the hair cream through damp or dry hair. - brush through or let dry naturally. Pro Tip: use at the root to give incredible volume and lift or blended with any styler to create more hold without stiffness. Ingredients aqua / water - dimethicone - peg-40 hydrogenated castor oil - vp/va copolymer - ppg-5-ceteth-20 - stearyl alcohol - c20-40 alkyl stearate - petrolatum - tribehenin - cera alba / beeswax - butylene glycol - peg-150 pentaerythrityl tetrastearate - phenoxyethanol - cellulose gum - caprylyl glycol - sorbic acid - ethylhexylglycerin - disodium edta - limonene - potato starch modified - benzyl benzoate - alpha-isomethyl ionone - propylene glycol - linalool - hexyl cinnamal - citral - benzyl alcohol - citronellol - sorbitol - camellia sinensis leaf extract - tocopherol - citric acid - sodium hydroxide - ascorbic acid - parfum / fragrance -